Newsjacking: Using The News To Build Publicity

Mitch Jackson on Phone Taps

Newsjacking: Using The News To Build PublicityThe marketing world is a constant battle for attention, and you work hard to create campaigns that will get your business or brand noticed and remembered. But marketing and sales strategist David Meerman Scott says marketers have another tool at their disposal that can minimize this need to compete for readers.

What is it? Newsjacking. When a marketer injects the ideas and expertise of their business into a breaking news story, that’s newsjacking. You can quickly present advice, opinions, or a different take on a popular or high-profile story. The result can lead to free publicity from local or national news stations or, at the very least, a boost in your website traffic.

So, how do you turn this concept into practice? Scott, who literally wrote the book on newsjacking, walked Ebyline through the process. He also provided the helpful graphic below for quick reference.

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King Fish Media’s Gordon Plutsky On Achieving Content Marketing Success



Gordon Plutsky is the chief marketing officer at King Fish Media, based in Boston, Mass. When he’s not strategizing with clients, you might find him writing for the King Fish blog or firing off a few tweets. After all, he has a reputation to uphold: Social Media Marketing Magazine ranked him one of the top CMOs to follow on Twitter. While he’s not in the office, Plutsky also teaches marketing courses at Endicott College in his capacity as an adjunct professor.
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Jobs of the Day: Digital Producer APM, Health Reporter Wall St. Journal, Video Producer in Kenya


From Wall Street to the streets of Kenya, today’s job posts go global. We have digital media jobs for American Public Media, as well as health and financial reporting gigs in the Big Apple. For those of you who want to break into foreign reporting, there are several openings at the Nation Media Group in Kenya. Ready for your adventure? This is it.

Here are Ebyline’s Jobs of the day:

Health Reporter – Wall Street Journal

The New York Health & Science group is looking for an experienced news hound to join its corporate reporting team, helping cover the pharmaceutical and medical-device industries. These industries are facing enormous challenges, including looming patent expirations, the need to find growth amid a tough regulatory environment, and increasing pressures to reduce health-care costs while better serving patient needs. The ideal candidate will have a proven ability to get inside companies and break news, and the vision to see events in a larger context and write compelling, enterprising stories that keep us ahead of the curve. The job also requires the ability to translate complex medical and scientific subjects for the lay reader. Prior experience with medicine and science isn’t required, but a fascination with the subject and willingness to learn is essential. Interested parties should contact Stefanie Ilgenfritz, Health & Science bureau chief.

Staff Writer – Daily Comet
Seeking staff writer to cover cops, fire, courts and related topics in Lafourche Parish, La.

We’re looking for someone with enterprise and talent to write both breaking news and in-depth stories. Qualified job applicants will have a strong hard-news background and the ability to dig for hard-hitting stories, root out corruption and other problems and write about solutions.

You must possess the ability to think critically and take on the tough stories while maintaining professionalism and compassion. A sense of humor is a must, as is the ability to learn how to spell names like Boudreaux and Thibodaux. For this beat, we’re looking for someone able to craft stories, not just on the mechanics of public safety and legal justice, but on the people and communities affected.

Feature writers need not apply.

Associate Digital Producer – American Public Media

The Associate Digital Producer is part of a group of Web producers & designers that serves the marketing, corporate communications & revenue-generating areas of the organization including Underwriting, Commerce, & Membership/Development.
At this point the position is temporary with undetermined end date. The position has flexible hours, usually ranging from 20 – 30 hours a week but occasionally more, especially during the fall & holiday seasons.
- Sets up & tracks email campaigns on external email provider systems
- Compiles emailings from provided materials
- Maintains & updates information on a variety of web sites
- Produces online ads within established guidelines
- Maintains presence in external social networking sites
- Checks work for meeting established HTML standards & browser compatibility requirements.
- Identifies & reports production problems & assists with solutions.
- Create digital assets — images & text
- Compile assets from various sources for digital distribution
- Assist in the production of special features & projects

St. Paul, MN

Financial Services Editor – Dow Jones Newswires

Dow Jones Newswires is seeking an experienced editor to manage a dedicated group of U.S. reporters covering the financial services industry . Candidates should have proven experience in real-time financial journalism, strong writing skills and a keen eye for finding news in the investment banks, commercial banks, insurance, hedge funds and consumer finance industries. Experience managing a dynamic group of journalists and article writers is desirable as is the ability to balance breaking news stories with big-picture thematic pieces. The team writes for Dow Jones Newswires as well as the online and print editions of The Wall Street Journal.

Applicants should attach a resume, cover letter and three to five clips to the application. The position is based in New York City.

Online Video Producer -Nation Media Group (Kenya)

These position falls vacant within the Editorial Department. The candidates should have good understanding of new media, proven writing, editing, and web production abilities and sound knowledge of current affairs. He/She should also be innovative, analytical and adaptable to fast-changing news and technology realities and work under tight deadlines.

Key responsibilities and duties:
-Gatekeeper for video standards for multimedia storytelling on web and mobile.
-Checking and correcting editorial products for facts, accuracy, taste, house- style, language use, clarity and balance to conform to NMG Editorial
-Ensure NMG content is properly projected on digital platforms, including SEO.
-Ensuring timely publishing to digital platforms;
-Social media engagement.

Via Journalism Jobs, International Journalists’ Network

What’s in the Bag of a Freelance Radio Reporter?


Friends have asked me why I’ve invested so much time and expense in radio gear since I mostly write for print. Simply put, I love turning in fully produced, turnkey stories and radio shows pay more for the effort. Piecing together music, interviews and sound effects is like creating an editorial illustration, which is something that I’ve done for years and enjoy. Both are very visual and conceptual mediums.

Of course, you don’t need as much gear as shown in the photo to freelance in radio, but I plan on doing more in the near future – an eye-opening experience for any freelance writers who want to do more.

A: Marantz PMD670 digital, two-track audio recorder – Marantz makes smaller, lighter recorders now (PMD 660, 661) but they don’t have as many features as the full-sized recorders, and their preamps are a bit noisy. Oade Brothers offers a nice retrofit that really improves noise on all Marantz digital recorders

B: Sennheiser MD46 cardioid dynamic microphone – Great interview mic with low handling noise and a heart-shaped pickup pattern that records from the front and sides. Durable, too. It’s survived a few drops

C: Gooseneck mic stand – Heavy but solid. Cast iron base isn’t easily knocked over

D: Audio-Technica microphone shock mount with hotshoe adapter for use on my DSLR camera

E: Audio-Technica AT835b condenser microphone – Directional mic that’s useful for noisy rooms or to record sound from afar. Very sensitive to handling noise

E: 2 XLR mic cables 5-foot/15-foot for use with the Marantz recorder

F: Sony MDR-7502 field headphones

H: Church Audio preamp – Gives my small recorders a pickup boost when using less sensitive dynamic mics. Also improves the sound on my DSLR when recording video

I: JK Audio Quick Tap – Allows me to record decent quality telephone interview sound for broadcast use

J: Audio-Technica ATR-3350 wired lavalier mic – Great way to get clean and consistent sound from a subject that’s either moving or in a loud room. I’ll use this lav mic with the Olympus LS10 clipped to the subject’s belt or in a pouch

K: Olympus WS-300M digital recorder – It’s small and can plug directly into the
computer like a USB thumb drive. I still use it to record ambient sounds or sound effects like a closing door, footsteps, restaurant noises. A single AAA battery doesn’t give you much recording time

L: Olympus LS10 digital recorder – Great small recorder that I use for all of my print story interviews. It has good preamps so also works very well for radio

M: JVC earbuds – Low profile way to monitor sound

N: Church Audio 1/8” plug-in omnidirectional dynamic mic – Cheapest way to drastically improve recording quality on a small recorder

O: Sony MDR-V6 studio headphones – I use these “cans” while doing sound editing on my desktop computer at home

Not Shown:
1 XLR to 1/8” mic cable for small recorders

Bogen monopod – I use this if I need a boom for the mic. Works alright but heavy. I’ll eventually buy a Rode Boompole

Asus 15” laptop and desktop with Sony Sound Forge and Audacity. Ideally, Pro
Tools is the standard software editor in radio but it’s expensive and has a steep learning curve.

Audacity is free, feature rich and Sound Forge allows me to clean up the work

Sennheiser G3 wireless lav mic – Great wireless system but pricey. I borrow this from a friend when needed

How to Survive a Break Up with a Freelance Writing Client


It happens to the best of us. The worst happens. Despite our good intentions and noble efforts, a client “cans” us. Or we decide, due to creative differences, that working with someone is not in our best interest.

Parting of ways is never pretty. But, at least with a personal relationship you can decide to “still be friends.” Or perhaps have “make-up text” afterward.

Client situations can be a bit trickier. Depending upon the reason for the separation, there can either be a great sense of loss or relief.  I’ve had both.

Thankfully, most of my clients have stayed with me for a good deal of time, and the arrangements have been mutually beneficial.  In fact, some have even become friends, resources, referral sources and cheerleaders for my business.

Nonetheless, pop singer Neil Sedaka wasn’t wrong: Breaking up is hard to do.
But you can recover and even reach greater heights if you heed the following timely tips.

1. Learn from your mistakes. Perform an autopsy of the death of your relationship. Here’s where a little self-reflection and honesty can go a long way. Were you meeting their needs?  Did you take the relationship for granted? Could you have communicated better?
There’s great truth to the expression, “Those who fail to learn from the past are destined to repeat it.”

2. Seek proper closure. When possible try to find out/or give a reason that things didn’t work out. Most people appreciate having an opportunity to come to terms with things.

3. Talk to a trusted friend. Another freelancer who has been there can help you to keep proper perspective, share a laugh, and provide needed words of encouragement.

4. Resist the urge to become a stalker, or calling their phone just to hear their voice. You’re better than that.

5. Recognize that a break-up is not a reflection of your self-worth or creative ability. It could be that “they’re just not that into you.” To each his own. Move on.

6. See if it’s possible to perhaps be considered for future projects of a different nature. Sometimes dismissal can happen due to budget cuts or other factors that could change in the future. Try to stay open.

7. Avoid saying things that you’ll regret. Always exit with dignity, no matter who initiates the break-up.

8. Don’t be bitter be better! Anger can cloud judgment and cramp creativity. Keep a level head and keep learning so that you and your business can grow with fresh article writers!

9. Cherish the memories. Perhaps your client was “your first”, or maybe they helped to finance a beautiful vacation, or inspired you in creative ways. Whatever was the original “draw” be thankful for it and recognize that everything has a season.

10. Never accept shabby treatment. In the words of Dr. Phil, “We teach people how to treat us by the things we accept.”

11. Start seeing other people. Get out and network. Make phone calls. Keep yourself busy. Ask your friends to hook you up. Before you know it, you’ll be back into the swing of things again.

…All because you followed these tips and your heart.