Content Marketing: Why It Isn’t Forbidden Territory For Journalists

Content Marketing Isn't Forbidden Territory

Another paper folds. Another round of layoffs. Another year without a raise. No matter how much journalists love their jobs, the state of the industry can be trying. It’s why so many freelancers have ended up behind closed doors, battling…

Brand Journalists: Going Corporate With Traditional Journalism

Why Companies Are Hiring Brand Journalists

Brand journalists are increasingly popular in the content marketing world, but what’s the real deal behind this position? How can a brand journalist improve your marketing strategy?
We set out to get some answers. With the help of Ann Handley…