5 Free Ways To Generate Publicity For Your Brand

Generate Publicity

Generate PublicityWant to generate some buzz about your brand? Who would say no to that? Well, look no further, because we found five ways to generate free publicity.

While all of these options are free to use, which is great for your bottom line, they can require a little time and manpower. But if you can spare a few hours, these options can get people talking about your brand.

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Four Types Of Videos That Boost Brand Awareness

Four Types Of Videos That Boost Brand Awareness

Four Types Of Videos That Boost Brand AwarenessIf someone asked you to list the forms content marketing takes, what would you say? Most likely you’d rattle off things like blog posts, feature-length articles and how-to guides. These answers are all correct, but it stands to point out how rarely we associate video with content marketing.

A well-created video can boost your brand awareness and increase engagement. To get your video mojo moving, here are four examples of videos that can elevate your business or product.

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The 10 Commandments Of Content Marketing

10 Commandments of Content Marketing

10 Commandments of Content MarketingBreak out your stone tablet and chisel, it’s time to unearth the ten commandments of content marketing. Ok, these commandments aren’t quite as old or historic as the biblical ones, but they should serve as guiding principles in your pursuit of content greatness.

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The Brands With The Best Grades On Back To School Content

Brands Doing Back To School Right

Brands Doing Back To School RightWith classes fully in session, it’s time to see if your back to school content made the grade.

It’s no secret that the back to school season is a big money maker. According to the National Retail Federation, the average family spent an average of $669 this year on clothes and supplies. Millennials even shelled out their own money to make sure they had the latest school gadgets in hand.

What did your brand do to capitalize on the financially-infused fervor that is back to school? Let’s take a look at some brands that aced the test this year.

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Use The “Five Ws” To Build Your Content Strategy

The 5 Ws of Content Strategy

The 5 Ws of Content StrategyYou know that blog that you love, or that online magazine that keeps you coming back for more? If you’re craving more posts to read, there’s a reason. The content creators have a strategy in place to lure you in like a siren’s song.

If your brand is producing content, you need a strategy to guide it, too. A strategy is more than creating a set number of blog articles a week; it’s about having a goal-oriented, actionable plan that inspires readers to engage with your brand.

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