Shifting Content Trends To Embrace In 2015

Content Trends For 2015

Content Trends For 2015As the end of 2014 draws near, content marketers everywhere are reviewing the past year’s strategies and making plans for next year. Content marketing is a rapidly evolving field, which means marketers have to be ready for shifting trends in 2015.

To help you prep for next year’s content marketing campaigns, we asked a variety of brands, marketers and content creators to make predictions about 2015.

From brand newsrooms to algorithms, here’s a look at a few trends that you should prepare to embrace as the calendar rolls over.

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Transparency In Marketing Also Applies To Snail Mail, AT&T

ATT Envelope 600X

ATT Envelope 600X

AT&T is pretending to by my neighbor. My helpful neighbor, in fact, who is very much in tune with fluctuating telecom prices and packages. And as a helpful neighbor, friend, or perhaps even relative, AT&T was kind enough to let me know in writing, via snail mail, that there were some great new rates available.

There’s nothing surprising about receiving junk mail, especially from large companies. But there were some interesting traits in the AT&T message that made it stand apart from the typical credit card offers and magazine subscriptions the postal service drops off.

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Brands Are Rolling Out Holiday Marketing And Social Is Key

Holiday Marketing

Holiday MarketingWith stores gearing up for the holiday shopping season, marketing campaigns are in full swing. For most retail businesses, the season is a financial windfall, and there’s plenty of revenue for the taking. Shoppers are projected to spend an average of $804 each this year on gifts and goodies, according to the National Retail Federation.

To ensure a piece of the holiday pie comes to her employer, Tyger Danger, who heads the marketing department at high-end cakery Lady M Confections, has put in some extra hours on her marketing plans.

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6 New Social Media Apps Brands Are Using To Reach Audiences

New Social Media Apps

New Social Media AppsSocial media apps have become a mainstay in marketing, but with 300 apps created every day, it’s not easy to know which ones are worth your time. To help you weed through the “App Amazon” we compiled a list of social media apps that small brands prefer to use in their marketing efforts.

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Street Fight Summit Highlights: Hyperlocal Marketing And Publishing

Street Fight Summit 2014

Street Fight Summit 2014

From experimenting with hyperlocal publishing to bridging the gap between digital and real-world customers, this year’s Street Fight Summit covered a number of topics. The annual hyperlocal marketing and publishing conference, which took place in New York City on Nov 4, is the second Street Fight Summit that we’ve covered. And it seems to be growing in size; according to conference organizers, there were about 400 participants this year.

Many of these attendees held out for the last session of the conference, which focused on how digital companies can grab the attention of SMBs in an overcrowded market. Here’s what we learned from that session, as well as other parts of the Summit. [Read more...]