Want To Improve Audience Retention? Create Brand Videos

Want to Improve Audience Retention? Create Videos

Want to Improve Audience Retention? Create VideosVideos are memorable, no question about it. After all, who doesn’t remember the Gangnam Style video? The catchy tune and matching dance moves made it a viral hit. Today, the video has 2.1 billion hits. (Yes, billion with a ‘b’). Super Bowl ads, cat videos – let’s face it – people love video.

More and more brands are jumping on board the video train. Why? Videos can improve audience retention. Brands are always looking for ways to create and maintain customer loyalty, says Justin Kerby, the co-founder of marketing company CAVE Social. One of the best ways to do that is through branded videos.

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Four Types Of Videos That Boost Brand Awareness

Four Types Of Videos That Boost Brand Awareness

Four Types Of Videos That Boost Brand AwarenessIf someone asked you to list the forms content marketing takes, what would you say? Most likely you’d rattle off things like blog posts, feature-length articles and how-to guides. These answers are all correct, but it stands to point out how rarely we associate video with content marketing.

A well-created video can boost your brand awareness and increase engagement. To get your video mojo moving, here are four examples of videos that can elevate your business or product.

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Overcome All Obstacles: Tough Mudder’s Comprehensive Marketing Strategy

Tough Mudder Marketing

Tough Mudder MarketingTough Mudder, the company behind the international series of grueling obstacle courses, has enrolled more than a million challengers in its events. While the teamwork-oriented series has an immediate appeal to many demographics, the social media and internet marketing presence the business has built has driven its popularity to extraordinary heights.

With the emergence of competitors like the Warrior Dash and Spartan Race, as well as the original Tough Guy competition, the endurance race market has seen a rapid buildup of competition since 2010. But through a combination of brilliant content marketing, necessary exclusivity, philanthropy, and established internet business processes, Tough Mudder remains a formidable presence.

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