Improve Your Brand With Better Customer Service On Social Media

Improved Customer Support

As a brand, the last thing you want is a reputation for poor customer service. This goes beyond interactions in brick-and-mortar establishments, should they apply, and it absolutely applies to digital interactions. Today more than ever customers are reaching out via…

Manage Social Media Posts With Hootsuite To Reclaim Wasted Time

Hootsuite Streams

How many social media platforms does your brand use? If you’re using more than one, it might be worth your time to employ a social media management tool. There are several to choose from including Hootsuite, TweetDeck and Sprout Social.
What’s so great…

Keeping Up With Inbound Marketing: An Interview With HubSpot CMO Mike Volpe

Keeping Up With Inbound Marketing: An Interview With HubSpot CMO Mike Volpe

Online content continues to rapidly expand, and it can be difficult to keep up with the latest research. So what are some of the strategies and tools that can help content marketers succeed today?
Ebyline turned to Mike Volpe, the…

TIME Social Media Editor Kelly Conniff talks Sandy, election coverage

Time Magazine Twitter

When news breaks, readers turn to social media to read and post updates, presenting opportunities for news outlets to engage with them and challenges in keeping up with multiple platforms and a 24/7 news cycle. Ebyline recently discussed these challenges…

Is being accessible to readers a good thing?

journalist accessibility

Social media, online commenting systems and e-mail have made reporters more accessible to readers. Or have they? I won’t name names, but I know plenty of journalists and freelanec writers who carefully avoid the comments section of their online articles…

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