Madison/Miles On Bringing Trade Mags Into The Digital Age

Bringing trade magazines into the digital world

Bringing trade magazines into the digital world

If print media was slow to adapt to digital at the start, the last few years have seen a rush to try new models and bring the print experience into the mobile age: paywalls, memberships, responsive designs and new storytelling technologies have all been adopted with gusto. Magazines have been an exception. The whole medium seems to scream analog: a slower, more image-rich, more tactile experience. But not all mags are created equal: trade and association publications have been a bright spot, not just for journalists looking for a glossy home, but for advertisers, publishers and marketing firms seeking an audience that doesn’t click away to the first GIF they see.

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