From experimenting with hyperlocal publishing to bridging the gap between digital and real-world customers, this year’s Street Fight Summit covered a number of topics. The annual hyperlocal marketing and publishing conference, which took place in New York City on Nov 4, is the second Street Fight Summit that we’ve covered. And it seems to be growing in size; according to conference organizers, there were about 400 participants this year.

Many of these attendees held out for the last session of the conference, which focused on how digital companies can grab the attention of SMBs in an overcrowded market. Here’s what we learned from that session, as well as other parts of the Summit. [Read more...]