Tips from the Pros: 3 PR Mistakes to Avoid

Public Relations

Public RelationsCommissioning a public relations firm to run a marketing campaign isn’t cheap. But are those expensive agencies worth the pretty penny they charge in an age of atomized media consumption? The PR world is beset by startups that are using technology to keep up with the times—and slash prices for their clients. And those startups love to claim that traditional PR companies continue to run their campaigns as if only a handful of media outlets are important.

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