Brand Presence On Instagram: A Lesson From Starbucks

Starbucks Gets Artsy With Photos

Every brand has a story, and every social media platform is different. So how do you tell that story and tailor it to a channel like Instagram?
To find the answer, Ebyline turned to the one of the most successful…

TIME Social Media Editor Kelly Conniff talks Sandy, election coverage

Time Magazine Twitter

When news breaks, readers turn to social media to read and post updates, presenting opportunities for news outlets to engage with them and challenges in keeping up with multiple platforms and a 24/7 news cycle. Ebyline recently discussed these challenges…

What the iPhone 5 says about small screen journalism

iPhone 5

Like Apple’s high-flying share price, it appears nothing can bring the iPhone 5 down to Earth. Not even what many critics pointed out were incremental improvements over past models. That smarts for the over 2 million folks who pre-ordered the…

How Google’s Recent Changes Affect the Online Content World

SEO

There’s been a sea change in the world of search-engine optimization in the past year, thanks to Google.
In February 2011, Google changed its “Panda” search algorithm to penalize sites that focused on low-quality, poorly researched content. “Content farms” that…

50 Journalists and Bloggers to Follow On Facebook ‘Subscribe’

FacebookLogo

By now you’ve probably heard about Facebook’s new Subscribe button, which allows you to follow journalist and web content writers that you respect on Facebook. It essentially works like Twitter, feeding your information cravings with a healthy helping of news…

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