Brand Presence On Instagram: A Lesson From Starbucks

Starbucks Gets Artsy With Photos

Brands On Instagram: Lessons From StarbucksEvery brand has a story, and every social media platform is different. So how do you tell that story and tailor it to a channel like Instagram?

To find the answer, Ebyline turned to the one of the most successful brands on Instagram, Starbucks. With 2.5 million followers, they’re the second most popular brand on Instagram, and Starbucks has a true knack for telling its story on the visually appealing social media site (for those wondering who’s in first, Nike holds the top spot, according to Nitrogram, a company that tracks the top 150 brands on the Instagram).

We asked Starbucks to share a few of its storytelling tips to help us navigate the Instagram landscape.

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Picking Shareable Images For Social Media: Shutterstock Shares Tips

This image earned more than 50,000 notes on Tumblr.

The Shutterstock Homepage

We’ve all heard “content is king,” and in the social media world imagery is no exception. But what kinds of images get the most attention? To help us solve the mystery, we turned to the visual experts at Shutterstock. Who better to help crack the shareable-image case than an online stock photo shop with 35 million images?

The Shutterstock social media team took a look at some of their most shareable images to help Ebyline figure out what elements make a photo share-worthy.

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