Guest Blogging May Make A Comeback In 2015

Guest Blogging In 2015

Guest Blogging In 2015You may have read headlines that say guest blogging is dead, but in 2015 some marketers say this tool will be resurrected. If this marketing strategy does come back to life this year, though, expect to see a fair number of changes.

Lisa Chu, who owns a children’s formal clothing brand named Black N Bianco, has morphed traditional guest blogging into a viable marketing strategy for her small business. Chu, along with other marketers, believes guest blogging will evolve this year.

Before getting into specifics, it’s worth looking at what guest blogging was in its heyday and how it all fell apart. With that background, we can start to form expectations for its upcoming evolution.

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