Finding Your Brand’s Best Stories: A Lesson From Pizza Hut

Finding Your Brand's Best Stories

Finding Your Brand's Best StoriesThe right feel-good story can inspire readers, reflect positively on your brand, and bring customers to your pages in droves. But finding the perfect brand story and fostering its growth requires the right approach. Take a recent story from Pizza Hut, for example.

Last October, a man eating alone at Pizza Hut noticed a single mom dining with her two children. He was so moved by the mother’s parenting skills and interaction with her kids that he paid for the family’s dinner and left the mom a three-page note.

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