How Shoplet Uses Product Reviews To Boost Sales Figures

Shoplet Product Review Success

Shoplet Product Review SuccessWord of mouth has always been a great sales tool, and the model has made a smooth transition into the digital world. One example is the wealth of user reviews on product pages hosted by major retailers like Amazon, but that doesn’t necessarily extend their off-site marketing reach.

However, getting those reviews out on external sites can make a major difference in inbound traffic. Companies like Shoplet, an online office supply store, have adapted this trend and implemented their own successful product review program as part of its overall content marketing strategy.

We asked one of the Shoplet’s marketers, Diana Regal, to explain how and why this content marketing tactic works for the company.

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