In the constantly evolving world of content marketing, it’s not surprising that a few commonly held principles have changed. It’s not always easy to stay on top of headline-grabbing trends or know which ones are just passing fads.
To keep you in the know, we worked with two content marketers to highlight five of the biggest content marketing falsities that many people still believe.
Jill Brown, owner of marketing company Duchess and former marketer for The Walt Disney Company, weighed in on the topic, as did Joe Pawlikowski, the marketing team leader for PushFire, a digital marketing agency. He shared some of the content lies he sees on a regular basis in their New York City office. With Jill and Joe’s help, we put together a list of content marketing lies that exist today.
