Content marketing is a hot topic right now. Why? Because it’s an effective method of advertising at a time when old marketing models aren’t as effective as they once were. Rather than buying a full-page newspaper ad and hoping your customers see it, now you can create brand-specific content to help customers find you.
Content marketing is the act of creating high quality content with the intention of educating and attracting a specific audience. The ultimate goal is to leverage this content to build brand awareness and boost your bottom line.
