Content Marketing: Why It Isn’t Forbidden Territory For Journalists

Content Marketing Isn't Forbidden Territory

Another paper folds. Another round of layoffs. Another year without a raise. No matter how much journalists love their jobs, the state of the industry can be trying. It’s why so many freelancers have ended up behind closed doors, battling…

An Interview With Luke Kintigh Of iQ By Intel

Intel iQ Homepage

Luke Kintigh is a global content and media strategist at Intel, where he also served as founding managing editor of iQ by Intel. The tech culture magazine now possesses an audience of more than one million users per month and is a tremendous…

Three Content Marketing Masters Discuss Their Craft

Ebyline Panel

Content Marketing World 2014 begins on Monday, bringing the world’s best and brightest online marketers to Cleveland, OH. Ebyline is pleased to announce that its very own Vice President of Content, Peter Beller, will be moderating a panel discussion on…

Native Advertising: What It Is And What It Looks Like

Native Advertising Examples

Native advertising remains a confusing term for many marketers, making it more of a buzzword than an actual marketing tactic. According to Copyblogger, 49 percent of brands and advertisers don’t know or understand what native advertising is.
But as this marketing…

Building a Content Portfolio: An Interview with Empower Group’s Kevin Dugan

Kevin Dugan Wrenches

It’s important to explore every avenue of digital marketing. In an ever-changing online landscape, brands must be prepared to pivot quickly as new strategies gain momentum. Many companies find that approaches like native advertising and owned content can produce positive…