Content Marketing: Why It Isn’t Forbidden Territory For Journalists

Content Marketing Isn't Forbidden Territory

Content Marketing Isn't Forbidden TerritoryAnother paper folds. Another round of layoffs. Another year without a raise. No matter how much journalists love their jobs, the state of the industry can be trying. It’s why so many freelancers have ended up behind closed doors, battling moral conundrums as they scout better-paying gigs over in the marketing world.

Content marketing is a step removed from traditional marketing. Rather than simply putting out a display ad and hoping customers bite, companies are creating and publishing content that has real value for the consumer. Whether it’s a weight loss company that puts out a magazine or a car company that runs a blog about the industry, the content is meant to attract new customers and keep them coming back for more.

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An Interview With Luke Kintigh Of iQ By Intel

Intel iQ Homepage

Intel iQ HomepageLuke Kintigh is a global content and media strategist at Intel, where he also served as founding managing editor of iQ by Intel. The tech culture magazine now possesses an audience of more than one million users per month and is a tremendous example of the power of content marketing. Chris Schumerth spoke with Luke on behalf of Ebyline to learn about Intel’s content marketing plans, the new wave of engagement metrics, and the future of traditional journalism. Be sure to follow Luke on Twitter here.

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Three Content Marketing Masters Discuss Their Craft

Ebyline Panel

Content Marketing World 2014 begins on Monday, bringing the world’s best and brightest online marketers to Cleveland, OH. Ebyline is pleased to announce that its very own Vice President of Content, Peter Beller, will be moderating a panel discussion on how brands with content publishing strategies can use traditional journalism practices for modern marketing purposes.

The discussion, What Brands Can Learn from the Newsroom, will take place on Wednesday at 3:15 p.m. EDT. The panelists, all experts in the branded content marketing space, are Jen Dennis of Bed, Bath, and Beyond, Claire Robinson of Forbes Media, and Nicole Smith of Dell.

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Native Advertising: What It Is And What It Looks Like

Native Advertising Examples

Native Advertising Examples

Native advertising remains a confusing term for many marketers, making it more of a buzzword than an actual marketing tactic. According to Copyblogger, 49 percent of brands and advertisers don’t know or understand what native advertising is.

But as this marketing trend picks up momentum, you should be in the loop on how it works and what it may mean for the future of advertising. We’re here to help clear the air, and to start, we’ll define the term, show you examples of seamless native advertising and explain why each example works.

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Building a Content Portfolio: An Interview with Empower Group’s Kevin Dugan

Kevin Dugan Wrenches

Kevin Dugan Wrenches
It’s important to explore every avenue of digital marketing. In an ever-changing online landscape, brands must be prepared to pivot quickly as new strategies gain momentum. Many companies find that approaches like native advertising and owned content can produce positive results, but the key to a sustainable content marketing strategy is more complicated than that. To get a better sense of how this terrain looks, we turned to Kevin Dugan.
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