Content Marketing Lies You Probably Believe

Content Lies You Probably Believe

Content Lies You Probably BelieveIn the constantly evolving world of content marketing, it’s not surprising that a few commonly held principles have changed. It’s not always easy to stay on top of headline-grabbing trends or know which ones are just passing fads.

To keep you in the know, we worked with two content marketers to highlight five of the biggest content marketing falsities that many people still believe.

Jill Brown, owner of marketing company Duchess and former marketer for The Walt Disney Company, weighed in on the topic, as did Joe Pawlikowski, the marketing team leader for PushFire, a digital marketing agency. He shared some of the content lies he sees on a regular basis in their New York City office. With Jill and Joe’s help, we put together a list of content marketing lies that exist today.

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Don’t Panic: What To Do When Readership Drops

Handle A Drop In Readership

Handle A Drop In ReadershipWhether you’re just starting a blog or have a widely read website, there may come a time when your readership drops. If new leads and loyal customers aren’t checking out your content as much as they once were, it’s time to make some changes.

“Change is the natural state of things, especially in the fast-moving world of content and social,” Matthew Turner, owner of marketing firm Boston Turner Group, says. “For many content creators and directors, finding the right mix of topics and information is one big science experiment.”

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