Content managers need to create a buffet of must-read pieces. They want to offer a smorgasbord of content that an audience can sample, savor and come back to for more. But on a buffet of blog posts, videos, and infographics, do white papers still warrant a place at the table?
To hash out this white paper debate, we asked two content managers – with opposing views – to weigh in. Michael Montgomery, who owns a fundraising and economic development consulting agency, says it’s time to take white papers off the buffet. Soren Ryherd, president of marketing firm Working Planet, on the other hand, says white papers are an essential part of a reader’s diet. Check out their arguments below.
