Content Marketing: Why It Isn’t Forbidden Territory For Journalists

Content Marketing Isn't Forbidden Territory

Content Marketing Isn't Forbidden TerritoryAnother paper folds. Another round of layoffs. Another year without a raise. No matter how much journalists love their jobs, the state of the industry can be trying. It’s why so many freelancers have ended up behind closed doors, battling moral conundrums as they scout better-paying gigs over in the marketing world.

Content marketing is a step removed from traditional marketing. Rather than simply putting out a display ad and hoping customers bite, companies are creating and publishing content that has real value for the consumer. Whether it’s a weight loss company that puts out a magazine or a car company that runs a blog about the industry, the content is meant to attract new customers and keep them coming back for more.

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