Use The “Five Ws” To Build Your Content Strategy

The 5 Ws of Content Strategy

The 5 Ws of Content StrategyYou know that blog that you love, or that online magazine that keeps you coming back for more? If you’re craving more posts to read, there’s a reason. The content creators have a strategy in place to lure you in like a siren’s song.

If your brand is producing content, you need a strategy to guide it, too. A strategy is more than creating a set number of blog articles a week; it’s about having a goal-oriented, actionable plan that inspires readers to engage with your brand.

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