How Shoplet Uses Product Reviews To Boost Sales Figures

Shoplet Product Review Success

Word of mouth has always been a great sales tool, and the model has made a smooth transition into the digital world. One example is the wealth of user reviews on product pages hosted by major retailers like Amazon, but…

Inbound Marketing Generates $3.4MM For A Surprising Candidate

Fisher Tank Company Generated $3.4MM in Leads

Are you in the market for an enormous, industrial capacity, steel septic tank? It’s an odd question, we know, but it was one Wisconsin-based marketing firm, Weidert Group, had to answer for a client. The company was tasked with building…

Newsjacking: Using The News To Build Publicity

Mitch Jackson on Phone Taps

The marketing world is a constant battle for attention, and you work hard to create campaigns that will get your business or brand noticed and remembered. But marketing and sales strategist David Meerman Scott says marketers have another tool at…

Brand Journalists: Going Corporate With Traditional Journalism

Why Companies Are Hiring Brand Journalists

Brand journalists are increasingly popular in the content marketing world, but what’s the real deal behind this position? How can a brand journalist improve your marketing strategy?
We set out to get some answers. With the help of Ann Handley…

Keeping Up With Inbound Marketing: An Interview With HubSpot CMO Mike Volpe

Keeping Up With Inbound Marketing: An Interview With HubSpot CMO Mike Volpe

Online content continues to rapidly expand, and it can be difficult to keep up with the latest research. So what are some of the strategies and tools that can help content marketers succeed today?
Ebyline turned to Mike Volpe, the…