Content Marketer Holly Rollins On Psychographics And Audience Discovery

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10-x Audience 640x.jpgAre you shaping your brand’s content to your customers’ needs? To send the right message, it’s important to know who your consumers are and what about their lifestyles you can offer new or helpful information on. Ebyline spoke with Holly Rollins, president of 10-x Group, a content marketing and public relations company based in Greenville, South Carolina. Holly gave us some insight into her firm helps clients categorize customers with an eye toward content as well as how psychographics, the study of personality, can aid brands in reaching their audience. See what she had to say to make sure your content marketing is on target.

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