Brands Are Rolling Out Holiday Marketing And Social Is Key

Holiday MarketingWith stores gearing up for the holiday shopping season, marketing campaigns are in full swing. For most retail businesses, the season is a financial windfall, and there’s plenty of revenue for the taking. Shoppers are projected to spend an average of $804 each this year on gifts and goodies, according to the National Retail Federation.

To ensure a piece of the holiday pie comes to her employer, Tyger Danger, who heads the marketing department at high-end cakery Lady M Confections, has put in some extra hours on her marketing plans.

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