Brands Are Rolling Out Holiday Marketing And Social Is Key

Holiday Marketing

Holiday MarketingWith stores gearing up for the holiday shopping season, marketing campaigns are in full swing. For most retail businesses, the season is a financial windfall, and there’s plenty of revenue for the taking. Shoppers are projected to spend an average of $804 each this year on gifts and goodies, according to the National Retail Federation.

To ensure a piece of the holiday pie comes to her employer, Tyger Danger, who heads the marketing department at high-end cakery Lady M Confections, has put in some extra hours on her marketing plans.

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The Brands With The Best Grades On Back To School Content

Brands Doing Back To School Right

Brands Doing Back To School RightWith classes fully in session, it’s time to see if your back to school content made the grade.

It’s no secret that the back to school season is a big money maker. According to the National Retail Federation, the average family spent an average of $669 this year on clothes and supplies. Millennials even shelled out their own money to make sure they had the latest school gadgets in hand.

What did your brand do to capitalize on the financially-infused fervor that is back to school? Let’s take a look at some brands that aced the test this year.

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