An Interview With Luke Kintigh Of iQ By Intel

Intel iQ Homepage

Intel iQ HomepageLuke Kintigh is a global content and media strategist at Intel, where he also served as founding managing editor of iQ by Intel. The tech culture magazine now possesses an audience of more than one million users per month and is a tremendous example of the power of content marketing. Chris Schumerth spoke with Luke on behalf of Ebyline to learn about Intel’s content marketing plans, the new wave of engagement metrics, and the future of traditional journalism. Be sure to follow Luke on Twitter here.

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Don’t Panic: What To Do When Readership Drops

Handle A Drop In Readership

Handle A Drop In ReadershipWhether you’re just starting a blog or have a widely read website, there may come a time when your readership drops. If new leads and loyal customers aren’t checking out your content as much as they once were, it’s time to make some changes.

“Change is the natural state of things, especially in the fast-moving world of content and social,” Matthew Turner, owner of marketing firm Boston Turner Group, says. “For many content creators and directors, finding the right mix of topics and information is one big science experiment.”

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