Content Marketing Lies You Probably Believe

Content Lies You Probably Believe

Content Lies You Probably BelieveIn the constantly evolving world of content marketing, it’s not surprising that a few commonly held principles have changed. It’s not always easy to stay on top of headline-grabbing trends or know which ones are just passing fads.

To keep you in the know, we worked with two content marketers to highlight five of the biggest content marketing falsities that many people still believe.

Jill Brown, owner of marketing company Duchess and former marketer for The Walt Disney Company, weighed in on the topic, as did Joe Pawlikowski, the marketing team leader for PushFire, a digital marketing agency. He shared some of the content lies he sees on a regular basis in their New York City office. With Jill and Joe’s help, we put together a list of content marketing lies that exist today.

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5 Habits of Highly Effective Content Managers

Effective Habits of Content Managers

Effective Habits of Content ManagersThere are thousands of people who create and maintain content, but there’s a much smaller group of content managers who are highly effective. These content superheroes can write killer storiescapture the attention of an audiencemaintain a tight editorial calendar and build an audience that craves more – all without sporting a red cape.

How do they do it? Are they eating Wheaties? Staying away from kryptonite?

The truth? Highly effective content managers tend to have several non-negotiable habits that keep their talent and content sharp. With the help of two content managers, Kari DePhillips, the owner of The Content Factory, and Sarah Maloy, Shutterstock’s content marketing manager, we’ve decoded a list of habits that highly effective content creators and managers have.

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6 Lessons From A Content Empire: Meet Copyblogger

Statue Reading

Statue ReadingHave you ever wanted to be the absolute authority in your field? You define the knowledge base. Your voice. Your style. Your ways of sharing. These are the qualities that keep audiences coming back time and again.

But there’s a gap between sharing your voice – starting a blog – and building a following that will help you become that go-to destination you dream of being.

Anyone who’s earned that go-to status has been right where you are today: wanting to reach the top. So why don’t we take a lesson (or six) from one of today’s go-to giants to help you along your path?

Copyblogger began back in 2006. Founder Brian Clark’s initial goals were to share the knowledge he had about how sharing information online worked, and in the process, build an audience and create a sustainable living. Eight years later, Copyblogger has become Copyblogger Media, a multi-million dollar company that’s the go-to for everything and anything related to content marketing. I sat down with Brian and asked him to share his six never-forget pieces of wisdom about building a content empire.

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Four Types Of Videos That Boost Brand Awareness

Four Types Of Videos That Boost Brand Awareness

Four Types Of Videos That Boost Brand AwarenessIf someone asked you to list the forms content marketing takes, what would you say? Most likely you’d rattle off things like blog posts, feature-length articles and how-to guides. These answers are all correct, but it stands to point out how rarely we associate video with content marketing.

A well-created video can boost your brand awareness and increase engagement. To get your video mojo moving, here are four examples of videos that can elevate your business or product.

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The 10 Commandments Of Content Marketing

10 Commandments of Content Marketing

10 Commandments of Content MarketingBreak out your stone tablet and chisel, it’s time to unearth the ten commandments of content marketing. Ok, these commandments aren’t quite as old or historic as the biblical ones, but they should serve as guiding principles in your pursuit of content greatness.

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