Why Is Content Marketing Vital To Your Business?

Why Content Marketing Is Vital To Your Business

Content marketing is a hot topic right now. Why? Because it’s an effective method of advertising at a time when old marketing models aren’t as effective as they once were. Rather than buying a full-page newspaper ad and hoping your…

Content Marketer Holly Rollins On Psychographics And Audience Discovery

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Are you shaping your brand’s content to your customers’ needs? To send the right message, it’s important to know who your consumers are and what about their lifestyles you can offer new or helpful information on. Ebyline spoke with Holly…

Building a Content Portfolio: An Interview with Empower Group’s Kevin Dugan

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It’s important to explore every avenue of digital marketing. In an ever-changing online landscape, brands must be prepared to pivot quickly as new strategies gain momentum. Many companies find that approaches like native advertising and owned content can produce positive…

How HSBC uses journalism to reach new customers

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Can a bank create journalism? It’s not a Zen koan, just what any journalist would be wondering after looking over HSBC’s Business Without Borders website, which recently won the bank and its editorial partners an industry award and which relies…

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