Content Marketing: Why It Isn’t Forbidden Territory For Journalists

Content Marketing Isn't Forbidden Territory

Content Marketing Isn't Forbidden TerritoryAnother paper folds. Another round of layoffs. Another year without a raise. No matter how much journalists love their jobs, the state of the industry can be trying. It’s why so many freelancers have ended up behind closed doors, battling moral conundrums as they scout better-paying gigs over in the marketing world.

Content marketing is a step removed from traditional marketing. Rather than simply putting out a display ad and hoping customers bite, companies are creating and publishing content that has real value for the consumer. Whether it’s a weight loss company that puts out a magazine or a car company that runs a blog about the industry, the content is meant to attract new customers and keep them coming back for more.

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An Interview With Luke Kintigh Of iQ By Intel

Intel iQ Homepage

Intel iQ HomepageLuke Kintigh is a global content and media strategist at Intel, where he also served as founding managing editor of iQ by Intel. The tech culture magazine now possesses an audience of more than one million users per month and is a tremendous example of the power of content marketing. Chris Schumerth spoke with Luke on behalf of Ebyline to learn about Intel’s content marketing plans, the new wave of engagement metrics, and the future of traditional journalism. Be sure to follow Luke on Twitter here.

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Are White Papers Dead?

Are White Papers Dead?

Are White Papers Dead?Content managers need to create a buffet of must-read pieces. They want to offer a smorgasbord of content that an audience can sample, savor and come back to for more. But on a buffet of blog posts, videos, and infographics, do white papers still warrant a place at the table?

To hash out this white paper debate, we asked two content managers – with opposing views – to weigh in. Michael Montgomery, who owns a fundraising and economic development consulting agency, says it’s time to take white papers off the buffet. Soren Ryherd, president of marketing firm Working Planet, on the other hand, says white papers are an essential part of a reader’s diet. Check out their arguments below.

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Content Marketing Lies You Probably Believe

Content Lies You Probably Believe

Content Lies You Probably BelieveIn the constantly evolving world of content marketing, it’s not surprising that a few commonly held principles have changed. It’s not always easy to stay on top of headline-grabbing trends or know which ones are just passing fads.

To keep you in the know, we worked with two content marketers to highlight five of the biggest content marketing falsities that many people still believe.

Jill Brown, owner of marketing company Duchess and former marketer for The Walt Disney Company, weighed in on the topic, as did Joe Pawlikowski, the marketing team leader for PushFire, a digital marketing agency. He shared some of the content lies he sees on a regular basis in their New York City office. With Jill and Joe’s help, we put together a list of content marketing lies that exist today.

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Native Advertising: What It Is And What It Looks Like

Native Advertising Examples

Native Advertising Examples

Native advertising remains a confusing term for many marketers, making it more of a buzzword than an actual marketing tactic. According to Copyblogger, 49 percent of brands and advertisers don’t know or understand what native advertising is.

But as this marketing trend picks up momentum, you should be in the loop on how it works and what it may mean for the future of advertising. We’re here to help clear the air, and to start, we’ll define the term, show you examples of seamless native advertising and explain why each example works.

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