Content Marketing: Why It Isn’t Forbidden Territory For Journalists

Content Marketing Isn't Forbidden Territory

Another paper folds. Another round of layoffs. Another year without a raise. No matter how much journalists love their jobs, the state of the industry can be trying. It’s why so many freelancers have ended up behind closed doors, battling…

An Interview With Luke Kintigh Of iQ By Intel

Intel iQ Homepage

Luke Kintigh is a global content and media strategist at Intel, where he also served as founding managing editor of iQ by Intel. The tech culture magazine now possesses an audience of more than one million users per month and is a tremendous…

Are White Papers Dead?

Are White Papers Dead?

Content managers need to create a buffet of must-read pieces. They want to offer a smorgasbord of content that an audience can sample, savor and come back to for more. But on a buffet of blog posts, videos, and infographics,…

Content Marketing Lies You Probably Believe

Content Lies You Probably Believe

In the constantly evolving world of content marketing, it’s not surprising that a few commonly held principles have changed. It’s not always easy to stay on top of headline-grabbing trends or know which ones are just passing fads.
To keep…

Native Advertising: What It Is And What It Looks Like

Native Advertising Examples

Native advertising remains a confusing term for many marketers, making it more of a buzzword than an actual marketing tactic. According to Copyblogger, 49 percent of brands and advertisers don’t know or understand what native advertising is.
But as this marketing…

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