4 Tools That Make Content Creation A Breeze

4 Tools that Make Content Creation A Breeze

4 Tools that Make Content Creation A BreezeCreating high quality content for a brand takes time and talent. No one knows that better than Amy Fitzgerald, a content marketing writer who helps two wedding-based brands, Ever After and Chapel of the Flowers, create content that converts viewers into customers.

On a daily basis she’s creating articles, monitoring and posting content to social sites, finding and editing images to accompany content, looking for content trends that fit the industry, handling customer comments online and delegating PR requests. With that kind of workload, it’s no wonder this VP of marketing and self-proclaimed “curator of awesome” sought out a few tools to cross tasks off of her to-do list.

[Read more...]

Why Brands Should Publish Content On LinkedIn

Why Brands Should Use LinkedIn

Why Brands Should Use LinkedInYou already write blog posts, manage your social media feeds and create email campaigns, but should brands add publishing content to LinkedIn to the to-do list?

LinkedIn rolled out a new blog-like publishing feature in February. Brands can create and publish content on their company pages and share it with their industry-specific audiences. Similar to other social media platforms, readers can “Like” the content and leave comments. Plus, the posts are archived on your company page and accessible at any time.

Gary Frisch, founder of Swordfish Communications, has embraced the new tool and says he can’t think of any downside to publishing on LinkedIn.

[Read more...]