#FacebookFit: Small Businesses and Social Media Success

The #FacebookFit Panel

The #FacebookFit PanelSocial media behemoth Facebook kicked off a national tour of conferences catering to small businesses on June 3 in New York City. The event, called Facebook Fit, featured a panel of four small business folks who currently use Facebook for marketing-related purposes. Though the tour is ultimately a push to get more small businesses to sign up for Facebook advertising, the contributors had some useful input regarding the use of the social media channel.

The panel was moderated by USA Today columnist Rhonda Abrams and featured four panelists. Emmanuel Peña is the co-owner at Astor Row Café on Lenox Avenue in Harlem; Jacqueline Donovan is a marketing executive at the speciality grocery store Fairway Market; Tavy Ronen is co-owner of The Yarn Company, a high-end yarn shop; and Alexandra Barber is a digital marketer at the not-for-profit Roundabout Theatre Company. Here’s what they had to say about the role Facebook plays in their businesses. [Read more...]