Three Content Marketing Masters Discuss Their Craft

Ebyline Panel

Content Marketing World 2014 begins on Monday, bringing the world’s best and brightest online marketers to Cleveland, OH. Ebyline is pleased to announce that its very own Vice President of Content, Peter Beller, will be moderating a panel discussion on how brands with content publishing strategies can use traditional journalism practices for modern marketing purposes.

The discussion, What Brands Can Learn from the Newsroom, will take place on Wednesday at 3:15 p.m. EDT. The panelists, all experts in the branded content marketing space, are Jen Dennis of Bed, Bath, and Beyond, Claire Robinson of Forbes Media, and Nicole Smith of Dell.

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Building a Content Portfolio: An Interview with Empower Group’s Kevin Dugan

Kevin Dugan Wrenches

Kevin Dugan Wrenches
It’s important to explore every avenue of digital marketing. In an ever-changing online landscape, brands must be prepared to pivot quickly as new strategies gain momentum. Many companies find that approaches like native advertising and owned content can produce positive results, but the key to a sustainable content marketing strategy is more complicated than that. To get a better sense of how this terrain looks, we turned to Kevin Dugan.
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