Learn To Be A Better Storyteller From These Brands

Be A Better Storyteller

Be A Better StorytellerStorytelling is a powerful skill, yet some brands don’t use it as a marketing tool. When used properly, stories can generate brand awareness, encourage support or sales and improve your reputation.

For organizations like Mercy Ships, a non-profit that offers medical care from its fleet of mobile ships, storytelling is vital to not only increase awareness about its mission, but to also show the impact it has on individual lives.

“Storytelling connects people directly to the work of our organization,” Mike Moffett, Mercy Ships’ video producer, says. “It puts them on the front lines and shows them how we work to make a difference in the world.”

Let’s take a look at some brands that are doing storytelling right.

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