The Lay Of The Land: Opportunities And Pay In Freelancing

Jennie Phipps of Freelance Success

Freelancers Turn to Content MarketingBrands are beginning to create and promote helpful, relevant content on a large scale. American Express’s OPEN Forum and Target’s A Bullseye View are perfect examples of effective content marketing. But from a freelance journalist’s point of view, writing content that ultimately promotes a business can be uncharted territory. So what’s the state of this junction of journalism and marketing today?

To learn more about the content marketing landscape, we spoke to two freelance writers who also run their own online writers’ groups.

Carol Tice launched Make a Living Writing in 2008 to help other writers keep up with the ever-changing state of the freelancing world. She also runs The Freelance Writers Den, a members-only site that focuses on helping freelancers grow their incomes.

Jennie Phipps has managed Freelance Success for over a decade, creating newsletters and providing a forum where freelancers can discuss everything from business management to new work opportunities. She has also done plenty of her own writing, contributing to sites from Bankrate to FOX Business.

Both women had plenty to say about their experiences writing material for corporate patrons, and it all points to an interesting turning point in the worlds of content marketing and freelance writing.

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