What Happened To Google Authorship?

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Google LogoWhy does Google Authorship look different? It’s not a mistake. There’s nothing wrong with your account, or the plugin, or the way you’ve worked through the somewhat confusing setup process. Instead, Google has voluntarily stripped down the feature, citing the desire to provide a better mobile interface with less clutter.

The revamp will likely lead to a reduction in clickthroughs, though it doesn’t look like actual search ranking will suffer. However, the change has led to some interesting theories about the future of Google+ and just where Google plans to go from here.

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