Transparency In Marketing Also Applies To Snail Mail, AT&T

ATT Envelope 600X

ATT Envelope 600X

AT&T is pretending to by my neighbor. My helpful neighbor, in fact, who is very much in tune with fluctuating telecom prices and packages. And as a helpful neighbor, friend, or perhaps even relative, AT&T was kind enough to let me know in writing, via snail mail, that there were some great new rates available.

There’s nothing surprising about receiving junk mail, especially from large companies. But there were some interesting traits in the AT&T message that made it stand apart from the typical credit card offers and magazine subscriptions the postal service drops off.

[Read more...]