Everything You Should Know About Google My Business

Google My Business

How do you create brand recognition? Your answer probably involves a list of techniques that range from native advertising to social media promotions, but there’s one tool in the digital world that marketers are hailing as the new wave of online brand…

4 Of The Biggest Big Brand Blunders On Social Media

Big Brand Social Media Mistakes

Whether you’re a company of one or one hundred, managing your social media reputation is an important part of daily upkeep. From the old faithful sites of Facebook and Twitter to newer sites like Pinterest and Instagram, there’s a lot to…

#FacebookFit: Small Businesses and Social Media Success

The #FacebookFit Panel

Social media behemoth Facebook kicked off a national tour of conferences catering to small businesses on June 3 in New York City. The event, called Facebook Fit, featured a panel of four small business folks who currently use Facebook for marketing-related…

Brand Presence On Instagram: A Lesson From Starbucks

Starbucks Gets Artsy With Photos

Every brand has a story, and every social media platform is different. So how do you tell that story and tailor it to a channel like Instagram?
To find the answer, Ebyline turned to the one of the most successful…

Finding Your Brand’s Best Stories: A Lesson From Pizza Hut

Finding Your Brand's Best Stories

The right feel-good story can inspire readers, reflect positively on your brand, and bring customers to your pages in droves. But finding the perfect brand story and fostering its growth requires the right approach. Take a recent story from Pizza Hut,…