4 Tools That Make Content Creation A Breeze

4 Tools that Make Content Creation A Breeze

4 Tools that Make Content Creation A BreezeCreating high quality content for a brand takes time and talent. No one knows that better than Amy Fitzgerald, a content marketing writer who helps two wedding-based brands, Ever After and Chapel of the Flowers, create content that converts viewers into customers.

On a daily basis she’s creating articles, monitoring and posting content to social sites, finding and editing images to accompany content, looking for content trends that fit the industry, handling customer comments online and delegating PR requests. With that kind of workload, it’s no wonder this VP of marketing and self-proclaimed “curator of awesome” sought out a few tools to cross tasks off of her to-do list.

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Use Social Media Contests To Bring In User-Generated Content

Social Media Contests That Bring in User-Generated Conten

Social Media Contests That Bring in User-Generated ContenNow more than ever, brands are reaping big rewards by hosting social media contests. Contests build buzz, get fans engaged, establish a rapport and – if done correctly – can result in user-generated content that be used in future marketing efforts.

We have a list of social media contests that can bring in a bunch of that user-generated content. These real-life examples increased engagement and as a result created marketing materials that can be used for years to come.

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6 New Social Media Apps Brands Are Using To Reach Audiences

New Social Media Apps

New Social Media AppsSocial media apps have become a mainstay in marketing, but with 300 apps created every day, it’s not easy to know which ones are worth your time. To help you weed through the “App Amazon” we compiled a list of social media apps that small brands prefer to use in their marketing efforts.

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Why Brands Should Publish Content On LinkedIn

Why Brands Should Use LinkedIn

Why Brands Should Use LinkedInYou already write blog posts, manage your social media feeds and create email campaigns, but should brands add publishing content to LinkedIn to the to-do list?

LinkedIn rolled out a new blog-like publishing feature in February. Brands can create and publish content on their company pages and share it with their industry-specific audiences. Similar to other social media platforms, readers can “Like” the content and leave comments. Plus, the posts are archived on your company page and accessible at any time.

Gary Frisch, founder of Swordfish Communications, has embraced the new tool and says he can’t think of any downside to publishing on LinkedIn.

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Manage Social Media Posts With Hootsuite To Reclaim Wasted Time

Hootsuite Streams

Save Time With HootsuiteHow many social media platforms does your brand use? If you’re using more than one, it might be worth your time to employ a social media management tool. There are several to choose from including HootsuiteTweetDeck and Sprout Social.

What’s so great about a social media management site? The biggest benefit is that you can access, monitor, post, schedule and track all of your posts and platforms from one central location. That’s right; you don’t have to log into a bazillion sites, post to each one and read metrics on a variety of dashboards.

For Matthew Iscoe, the marketing manager for Thriving Firm, a company that helps accountants create a sound practice, Hootsuite is the way to untangle his social media mayhem.

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