Making Friends with Hummingbird: Google’s Tear Free Algorithm Update

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hummingbird banner

Many forward-thinking business owners place a great deal of emphasis on content based marketing and guerilla marketing techniques due to their high impact at low cost. But these same individuals often overlook changes to the algorithm that dictates where the significant majority of their organic referrals will likely come from. In the world of organic referrals, Google is king. Optimizing your website for search is one of the most cost-effective ways to improve visibility and maximize potential customer growth, and it’s critically important to understand any major changes to the way that Google views your website.

At Ebyline we’ve covered changes to the Google ranking algorithm, and the importance of optimizing for Google, a number of times in the past. Google recently unveiled a new search algorithm, Hummingbird, that could have a major impact on how you optimize your content!

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Comprehensive Guide To Creating A Startup Content Marketing Team: Part Two – SEO Director

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Welcome back to our series on building your startup content team. If you missed part one on the importance of building a content team and selecting a great content manager , please do take a look at it before continuing with this article.

As inbound and content marketing becomes increasingly important for the success of businesses, it will be more critical than ever for start-ups and established businesses alike to build their own internal content teams. The content manager is the hub of the wheel on any good content team, and has a wide variety of responsibilities that require careful balancing. After selecting a great content manager, the next step is to hire and identify a skilled Search Engine Optimization (SEO) Director.

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Countdown to Google Author Rank: How Content Writers Can Prepare Now

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In the world of search Google is king, and any changes to the algorithms that govern Google’s search results should be of top importance to content providers and marketers interested in maximizing the visibility of their work. For content writers that provide high-quality, in-depth articles on specific subject matter, the recent addition of Google Authorship has provided new avenues for content promotion.

Before continuing with this piece, you may want to read our recent blog post on Google Authorship, as it provides some additional context and important information.

Authorship allows content providers to link their Google+ account to articles that they post, which gives Google the access necessary to post short, detailed excerpts of their articles as a part of search results while showing the author’s name and headshot. In addition to providing obvious value to Google in the form of ever deepening control of the content space and additional access to information, the Authorship function allows article writers to better identify themselves while increasing the visibility of their work. A part of Google’s established goals is to end the “faceless web”, and Authorship is a significant step in that direction.

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SEO for Startups: Interview with John Doherty, Distilled NY Head

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john2

Today, Ebyline proudly presents an exclusive interview with John F. Doherty, head of Distilled New York, founder of HireGun, international speaker, blogger, and photographer.

Distilled was ranked #1 this year in the top 50 SEO companies by bestseocompanies.com. They also occupy the highest ranks in many other lists.

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