Implementing Google Authorship: The Sales Funnel on Steroids

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If you are a content provider that receives a byline on your work, your common sense should tell you to make the most of that opportunity. A byline is what all writers shoot for. It is a business maker, giving…

Case Study: How 5 Simple Tools Revolutionized Ebyline’s New Website Design

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Smart companies never settle. They are constantly searching for ways to improve their service, provide their users with additional value, and grow intelligently along with their audience. This sometimes necessitates making changes to many highly visible parts of their business,…

5 Crucial Performance Indicators To Measure Your Content Marketing Efforts

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It’s a pretty well-established fact that if you invest in marketing efforts, general public awareness of your brand or business will increase. While this fact holds true for content marking efforts, there’s a lot more to it than just a…

What Does the Ryan Holiday Media Prank Teach Us?

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Ryan Holiday, the 25-year-old author of Trust Me, I’m Lying: Confessions of a Media Manipulator, lied to multiple journalists in order to prove that he could influence the media. In response, the Society of Professional Journalists tweeted:
Journalists: 1) Crowdsourcing…

Can a Souped-Up Google Doc Make You a Better Blogger?

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Last week, when a colleague sent me a link to Problogger’s guest post about a must-have blog post topic generation tool, my reaction was a combination of curiosity and skepticism. In the blogger and publisher’s constant quest for fresher, stickier, and…

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