Freelance Writer Rates – Get the Stats You Need to Create Fair Pricing Plans for 2014

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The online landscape has shifted tremendously for marketers over the past few years. Content marketing was once the refuge of brands that couldn’t afford high-priced marketing campaigns, and had to invent creative solutions to boost traffic and generate awareness. But these days the rise of social marketing and the content boom online has convinced even the most traditional of outbound marketing specialists that there’s big money in inbound, content-oriented marketing.

This change has had enormous consequences for the ways that brands produce and curate their content. Customers now expect to receive great content for free, simply in exchange for their attention, and the market has become increasingly flooded with high-quality content. Standing out from the pack requires creativity, attention to detail, and dedication to producing regular content aimed at your brand’s precise target market. This can put an incredible strain on marketing departments and brands in general, as they may not have either the budget or the manpower to satisfy their customers’ voracious appetite for content through internal means alone.

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5 Key Steps To Keeping Editor – Freelance Writer Relationships Stable

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writer cartoon

Most brands approach hiring a freelance writer somewhat haphazardly. They decide they want to produce additional content, realize they should have started a month ago, rush through the process of hiring a writer, hastily throw together a work order, and make up the guidelines as they go. Unsurprisingly, this is a recipe for disaster. Effectively working with a freelance writer requires planning and foresight, but can result in major benefits for your brand.

When working with a freelance writer it’s critical to follow these five key steps in order to maximize your return on investment and guarantee the quality of the work you receive!

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Are You Missing Out on Revenue Because Your Content isn’t Mobile Ready?

You’ve got your website, it’s gorgeous. Social media, you’re a master. Email marketing, psh, so 20th century.  Storefront, no problem. So you’re ready to go, right?

But if you stop here there’s a pretty good chance you just missed out on half of your potential market.

By 2014 more people will connect to the Internet through their mobile devices than their desktops. Technological innovations in the mobile field are occurring at an astounding rate, and it’s only a matter of time until the next big thing changes the mobile game again. Smart business owners know it’s time to get ahead of the curve and invest more resources into developing an effective mobile strategy. [Read more...]

8 Common Content Marketing Mistakes You Might be Making

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How groundbreaking is the idea that people want to read quality content?

We know that we want to share our ideas, and we know that the first step is getting them out there. From that point the steps can seem less straight forward.

After spending your hard earned money and your valuable time creating quality content for your brand, how can you be sure you’re getting the most out of your effort? [Read more...]

This Week’s Headlines: Movie Theater Shooting, Yahoo’s New CEO

First off, our hearts go out to the victims of the movie theater shooting in Aurora, Colo. earlier today. Not surprisingly, the reaction in social media and traditional media tops our list of media and publishing headlines this week, even eclipsing the buzz about Yahoo’s new CEO. Here’s a look at this and other timely stories:

  • Colorado Theater Shooting: How it Played Out Online: Mashable highlights user-generated images and tweets from the scene of the movie theater shooting in Aurora, Colo. As the friends and family of victims reacted to the news in real time, the effect was chilling. We can only imagine if passengers on the Titanic or witnesses of the Kennedy shooting had been able to tweet or Instagram.
  • USA Today launches internet video guide: USA Today has announced the launch of “TV on the Web,” a daily programming guide to online videos and podcasts. PaidContent reports that this is the first internet video programming guide from a large mainstream newspaper. The guide will appear online and in print, pointing readers to online content curated by USA Today editors and reporters.
  • Latest Word on the Trail? I Take It Back: Reporters love getting juicy quotes from political candidates, but the New York Times reports that advisers to Romney and Obama are stamping out this practice, instead insisting approving and amending quotes before they’re published. Obviously, this puts political reporters in an uncomfortable position. On the one hand, they need to maintain relationships with key players in the political arena if that’s their beat. On the other, getting quote approval could be seen as pandering and a threat to journalistic integrity. (HT to @editortim for tweeting this link to us.)
  • Yahoo to Pay Mayer $100 Million Over Five Years: This week, Yahoo! announced former Google VP Marissa Mayer as its new CEO. We won’t get into the controversy over Mayer being pregnant, but we found this WSJ article on Mayer’s compensation to be interesting, especially in light of our recent posts about wages.
  • Times Names Buffalo News Editor as Its New Public Editor: Speaking of women in high places, the Times announced Margaret M. Sullivan as the paper’s fifth public editor. In addition to writing a column for the print newspaper, Sullivan will engage with readers online and through social media. She starts September 1.
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