What Newsweek’s Print Resurrection Means for Brands

newspaper stand

Jim Impoco, the new editor-in-chief of Newsweek, recently told The New York Times that the publication plans to resume printing weekly in 2014. According to Impoco, Newsweek will scrap an advertising focused digital model in favor of looking to subscriptions,…

Are Local or National Advertisers the Target for Hyperlocal Publishing?

streetfightsummit2

Hyperlocal sites DNAinfo, ARL Now and CapeCodToday.com all have one thing in common: they target local advertisers. But what local and national advertisers expect from local content publishers is changing, executives from the three sites said, and local publishers needs…

What Does the Ryan Holiday Media Prank Teach Us?

fact checking

Ryan Holiday, the 25-year-old author of Trust Me, I’m Lying: Confessions of a Media Manipulator, lied to multiple journalists in order to prove that he could influence the media. In response, the Society of Professional Journalists tweeted:
Journalists: 1) Crowdsourcing…

This Week’s Headlines: Movie Theater Shooting, Yahoo’s New CEO

First off, our hearts go out to the victims of the movie theater shooting in Aurora, Colo. earlier today. Not surprisingly, the reaction in social media and traditional media tops our list of media and publishing headlines this week, even…

Building the Great Newspaper Paywall

newspaper paywall

The beleaguered newspaper industry has finally settled on a digital revenue strategy—the metered paywall—and now everyone’s pitching in to get it built. Paywalls have their critics, their boosters, more critics and then the critics-who-also-want-to-be-boosters. Time will tell who was right but we were curious to…

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