Are You Missing Out on Revenue Because Your Content isn’t Mobile Ready?

You’ve got your website, it’s gorgeous. Social media, you’re a master. Email marketing, psh, so 20th century.  Storefront, no problem. So you’re ready to go, right?

But if you stop here there’s a pretty good chance you just missed out on half of your potential market.

By 2014 more people will connect to the Internet through their mobile devices than their desktops. Technological innovations in the mobile field are occurring at an astounding rate, and it’s only a matter of time until the next big thing changes the mobile game again. Smart business owners know it’s time to get ahead of the curve and invest more resources into developing an effective mobile strategy. [Read more...]

This week’s headlines: Jonah Lehrer resigns, Twitter suspends Guy Adams

From the Olympics to the continuing Jonah Lehrer saga, here’s a look at the media and publishing headlines that caught our eye this week:

  • TV Stations Must Upload Political Ad Data Starting Today: A new FCC rule will require major TV networks to begin uploading data on the amount spent on TV ads by candidates and outside groups to a publicly accessible website. The records will be available in PDF format, prompting the Sunlight Foundation to launch a crowdsourcing project that would make the ad buy data more searchable.
  • HuffPo, The Daily and the flawed iPad content model: Less than two months after Huffington Post launched its weekly iPad magazine for 99 cents per issue, HuffPo has dropped the price to zero, highlighting the challenges of monetizing content on the iPad.
  • Gore Vidal, iconoclastic author, dies at 86: The author of 25 novels and a contributor to publications including Vanity Fair, Gore Vidal died this week from complications of pneumonia.
  • Guy Adams on Being Suspended From Twitter and #NBCFail: Guy Adams, a reporter for the UK’s Independent, had his Twitter account suspended this week after he bad-mouthed NBC’s Olympics coverage. Twitter has since reinstated Adams’ account but the incident underscores the need to think before tweeting. Adams and The Independent stand by his original tweet.
  • Examples of Jonah Lehrer’s Deception Keep Coming: Just when the buzz over the Jonah Lehrer self-plagiarism scandal had died down, more dirt on the young journalist has surfaced. Earlier this week, Lehrer resigned from the New Yorker after a Tablet writer revealed that Lehrer had fabricated a pivotal quote from Bob Dylan in his book “Imagine: How Creativity Works.” Now The Tablet writer who originally broke the story said there could be additional errors sprinkled throughout Lehrer’s book.

How the Milwaukee Journal Sentinel Uses DocumentCloud

Every day, new journalism technologies emerge that give journalists better tools to engage readers. One such tool is DocumentCloud, a new tool sponsored by IRE (Investigative Reporters and Editors.) In recent news, reporters at Mother Jones used Document Cloud in their article on the Obamacare decision, and reporters at ProPublica used DocumentCloud in the GlaxoSmithKline scandal that was released on DocumentCloud on June 2, and published June 3.

Ebyline spoke with one editor who’s been using DocumentCloud in the newsroom.

“Here at the Journal Sentinel, we’ve used it for a variety of projects. Most recently, I used DocumentCloud to annotate police incident reports to pinpoint examples of misreporting of FBI crime and weapon codes,” said Ben Poston, a Data Editor at the Milwaukee Journal Sentinel.

Poston says that he hasn’t used DocumentCloud to do a lot of textual analysis of documents, but that the ability to annotate, share and build a document gallery has taken stories to the next level.

“I think it helps us be more transparent with readers and also guide them through technical documents,” said Poston. “Before DocumentCloud, we might just link to a PDF of a document, but it could be 100 or more pages, and very few readers are going to take the time to sift through that many pages.”

Poston recommended that journalists can use DocumentCloud to store and organize all of their documents.

“I’m really bad at keeping paper files organized…so uploading docs electronically to the cloud makes more sense and allows easy sharing among reporters here,” he added.

Here’s a video of DocumentCloud lead developer Ted Han explaining the website’s functionality:

Ted Han, DocumentCloud – 2011 Knight News Challenge Winner from Knight Foundation on Vimeo.

Has your newsroom used DocumentCloud? Why or why not? Leave a comment and let us know!

This Week’s Headlines: New AP Stylebook, NYT Inks Deal with Hulu

This week brought an interesting mix of social media news and more serious headlines out of Syria. A look at the headlines that caught our eyes this week:

  • The First Pinterest-Enabled Magazine: Plenty of magazines have Pinterest-enabled websites, but with its June issue, House Beautiful became the first to create a Pinterest-enabled print publication. Thanks to an invisible watermark printed in the magazine’s pages, readers can scan pictures with their smartphone and pin the images to their Pinterest boards. We’ll be interested in seeing how quickly readers catch on and whether other lifestyle publications follow suit.
  • Now playing: The New York Times signs on to Hulu to reach a new audience for its long videos: The NYT will soon join news outlets like ABC News and the Wall Street Journal on popular video site Hulu.com, posting short documentaries on the Hulu site as part of a content licensing agreement. Ann Derry, head of the Times’ video department, says the paper’s new Hulu channel will help raise awareness about the paper.
  • AP uses itself as an example in Stylebook’s social media chapter: The Associated Press released the new AP Stylebook on Wednesday, and it includes the AP’s own guidelines on retweets. The AP’s strict stance on not writing tweets in a way that express personal opinion is controversial, and some journalists have criticized the AP for not mentioning this controversy in the Stylebook.
  • Syria Sees No Need for Journalists to Investigate Massacre: Bashar Jaafari, Syria’s ambassador to the United Nations, says there is no need for journalists and freelance writers to investigate last week’s massacre in the village of Houla, because the Syrian government is conducting its own investigation. He said that Channel 4 News, which produced a video report on the massacre, should have shared its information with the government rather than releasing the video the public and urged reporters not to “base your information on reports.”
  • Penguin, Macmillan respond to DOJ in e-book price fixing suit: Two major publishers have filed responses to the Department of Justice’s e-book price fixing lawsuit. In their responses, Penguin and Macmillan both say many of the conversations mentioned in the lawsuit are not relevant to e-book pricing.

This Week’s Headlines: New Applications Team at NPR, Pakistan Bans Twitter

Happy Memorial Day weekend! Here’s a look at the media and publishing headlines that caught our eyes this week:

  • NPR creates news applications team as part of strategy for ‘multimedia audio’: Despite reports from The Washington Post that NPR is running a $2.6 million deficit halfway through the fiscal year, the news organization is building a seven-person news application team headed by Brian Boyer of The Chicago Tribune.
  • Pakistan’s Ban on Twitter is a Test of Censorship Ahead of Elections: For eight hours on Sunday, the Pakistan Telecommunications Authority (PTA) banned Twitter after the social networking site didn’t respond to a complaint about allegedly blasphemous tweets. Many see this move as a sign that the country’s civilian government could restrict free speech as the election approaches. However, some Twitter users were still able to access the site through proxy servers.
  • Sequel to Pulitzer-Winning ‘Goon Squad’ to Debut on Twitter: This week, the New Yorker announced plans to release “Black Box,” a sequel to Jennifer Egan’s award-winning novel, A Visit from the Good Squad, in 140 character installments on Twitter. The story will appear in its entirety in the New Yorker‘s science fiction issue, scheduled to arrive in newsstands next week.
  • Senate Cybersecurity Bills Under Fire From CISPA Opponents: In response to a proposed US Senate bill on cybersecurity, Fight for the Future has started a campaign called “Privacy is Awesome.” The Cyber Information Sharing and Protection Act (CIPSA) would give companies and the government permission to web users’ personal information, which the nonprofit advocacy group claims the bill would threaten online privacy.
  • Google takes down 1.2 million search links a month over piracy, copyright issues: On Thursday, Google released data on the millions of links it removes from search results following requests from content owners and content writers. The report shows that the company takes down a quarter million search results each week, more than the number of links removed in an entire year back in 2009.
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