An Interview With Luke Kintigh Of iQ By Intel

Intel iQ Homepage

Intel iQ HomepageLuke Kintigh is a global content and media strategist at Intel, where he also served as founding managing editor of iQ by Intel. The tech culture magazine now possesses an audience of more than one million users per month and is a tremendous example of the power of content marketing. Chris Schumerth spoke with Luke on behalf of Ebyline to learn about Intel’s content marketing plans, the new wave of engagement metrics, and the future of traditional journalism. Be sure to follow Luke on Twitter here.

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Three Content Marketing Masters Discuss Their Craft

Ebyline Panel

Content Marketing World 2014 begins on Monday, bringing the world’s best and brightest online marketers to Cleveland, OH. Ebyline is pleased to announce that its very own Vice President of Content, Peter Beller, will be moderating a panel discussion on how brands with content publishing strategies can use traditional journalism practices for modern marketing purposes.

The discussion, What Brands Can Learn from the Newsroom, will take place on Wednesday at 3:15 p.m. EDT. The panelists, all experts in the branded content marketing space, are Jen Dennis of Bed, Bath, and Beyond, Claire Robinson of Forbes Media, and Nicole Smith of Dell.

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Madison/Miles On Bringing Trade Mags Into The Digital Age

Bringing trade magazines into the digital world

Bringing trade magazines into the digital world

If print media was slow to adapt to digital at the start, the last few years have seen a rush to try new models and bring the print experience into the mobile age: paywalls, memberships, responsive designs and new storytelling technologies have all been adopted with gusto. Magazines have been an exception. The whole medium seems to scream analog: a slower, more image-rich, more tactile experience. But not all mags are created equal: trade and association publications have been a bright spot, not just for journalists looking for a glossy home, but for advertisers, publishers and marketing firms seeking an audience that doesn’t click away to the first GIF they see.

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Keeping Up With Inbound Marketing: An Interview With HubSpot CMO Mike Volpe

Keeping Up With Inbound Marketing: An Interview With HubSpot CMO Mike Volpe

Keeping Up With Inbound Marketing: An Interview With HubSpot CMO Mike VolpeOnline content continues to rapidly expand, and it can be difficult to keep up with the latest research. So what are some of the strategies and tools that can help content marketers succeed today?

Ebyline turned to Mike Volpe, the chief marketing officer at marketing software maker HubSpot, to answer these questions. Mike has been an integral part growing inbound marketing and is an expert on the state of digital content today. Read what he had to say about what tools and approaches show promise.

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Content Marketer Holly Rollins On Psychographics And Audience Discovery

10X Home Page 640x.jpg

10-x Audience 640x.jpgAre you shaping your brand’s content to your customers’ needs? To send the right message, it’s important to know who your consumers are and what about their lifestyles you can offer new or helpful information on. Ebyline spoke with Holly Rollins, president of 10-x Group, a content marketing and public relations company based in Greenville, South Carolina. Holly gave us some insight into her firm helps clients categorize customers with an eye toward content as well as how psychographics, the study of personality, can aid brands in reaching their audience. See what she had to say to make sure your content marketing is on target.

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