How Storyboarding Helps Create Visual Content

ebyline - storyboarding

ebyline - storyboarding

Even writers and brands who understand the importance of digital content and meeting audiences where they live online often have a bit of a learning curve when it comes to understanding digital, and especially visual, media. But mashups of traditional media—text, photos, video and graphics—are increasingly in vogue and more likely to reach certain viewers.

That was the lesson freelance illustrator Joyce Rice wanted to get across, speaking at ASJA’s Content Connections conference on November 8th. Rice discussed the use of storyboards for writers creating content for digital projects. Rice co-founded Symbolia Magazine, a tablet publication that is pioneering illustrated journalism, a format that pairs reported articles with comic-like graphics.

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Comprehensive Guide To Creating A Startup Content Marketing Team: Part One- Content Manager

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ateam1

Inbound marketing, and content marketing in particular, is increasingly becoming an enormous part of generating publicity for early-stage startups and developed businesses alike. Nearly 60% of all businesses practice inbound marketing, largely due to the high conversion rates associated with the production of great content and its ability to cut through a crowded internet.

The results that can be generated by an effective content team are becoming increasingly difficult for business owners to ignore, and many are interested in initiating their own content marketing efforts. Regardless of your company’s location on the growth curve, starting a content marketing team is a serious undertaking that requires assembling the right mix of ingredients. The first step lies in understanding why it truly takes a team to create powerful content.

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Networking for the Modern Freelance Writer: Top 10 Resources to Recreate the Lost Generation

paris cafe2

paris cafe2

When discussing the golden ages of writing, many educated individuals are quick to point to the 1920s and the “Lost Generation” works of Hemingway, Fitzgerald, and Gertrude Stein. Others prefer the “Beat Generation” of the 1950s, and can wax poetic about Kerouac and Ginsberg. There are many other groups similar to these, but regardless of your individual preference it should come as no surprise that so many of the historically great writers were supported by groups of like-minded individuals. The same can be done for the freelance writer.

While the Lost Generation had Paris and the Beats had New York and San Francisco, the online age has removed the same clear physical gathering point that these great writers once had. If you want to be a great writer it’s critical to be around other great writers, and many spend incredible amounts of money to attend graduate study programs that build those unique physical environments. But not everyone has access to those kinds of resources, or has the inclination to spend the time required to attend similar programs. These days, it’s possible to replicate the Paris environment of old in a most unlikely location – right on your computer.

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Countdown to Google Author Rank: How Content Writers Can Prepare Now

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banner1

In the world of search Google is king, and any changes to the algorithms that govern Google’s search results should be of top importance to content providers and marketers interested in maximizing the visibility of their work. For content writers that provide high-quality, in-depth articles on specific subject matter, the recent addition of Google Authorship has provided new avenues for content promotion.

Before continuing with this piece, you may want to read our recent blog post on Google Authorship, as it provides some additional context and important information.

Authorship allows content providers to link their Google+ account to articles that they post, which gives Google the access necessary to post short, detailed excerpts of their articles as a part of search results while showing the author’s name and headshot. In addition to providing obvious value to Google in the form of ever deepening control of the content space and additional access to information, the Authorship function allows article writers to better identify themselves while increasing the visibility of their work. A part of Google’s established goals is to end the “faceless web”, and Authorship is a significant step in that direction.

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7 Ways to Turn Boring Content Into Brilliant Content

speaker-is-boring

speaker-is-boringFor me, just about the worst feeling in the world is when I put out a piece of content and people don’t respond to it. If they respond negatively it’s one thing, at least I know they’re paying attention. But there’s nothing more terrifying to a marketer than the echo that comes from shouting down a well.

It could be a lot of things. Maybe you’re trying to appeal to the wrong market. Maybe you didn’t publicize your work enough. Or maybe, just maybe, people don’t think your content’s amazing.

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