Should investigative journalism be left to the pros, or can “citizen journalists” take on the task too? Launched in June, Watchdog Wire, a program of the Franklin Center for Government & Public Integrity, is an ambitious program to train volunteers…
NewYorker.com’s Nick Thompson on getting writers to love blogging
Dec 24, 2012 by 2 Comments
NewYorker.com editor and Atavist co-founder Nicholas Thompson is no stranger to technology. In fact, he spent five years as a senior editor at Wired magazine, and currently discusses technology news as a contributing editor at both Bloomberg News and CNN…
How HSBC uses journalism to reach new customers
Dec 14, 2012 by 3 Comments
Can a bank create journalism? It’s not a Zen koan, just what any journalist would be wondering after looking over HSBC’s Business Without Borders website, which recently won the bank and its editorial partners an industry award and which relies…
Hyperlocal in Hollywood: News should be profitable, fun to read
Dec 13, 2012 by 1 Comment
Hyperlocal was supposed to rock our world. Journalism without the bureaucracy and legacy costs. Local readers who care. But somewhere between the foundation grants and tax-exempt applications and church service listings, it got both complicated and, let’s be honest, kind…
How luxury landlord Bainbridge uses content
Dec 7, 2012 by Leave a Comment
The rise of content marketing—brands creating and publishing useful content in order to attract customers and retain existing ones—is often seen as an outgrowth of technology: it’s easier to publish and distribute what you have to say with social media…