Overcome All Obstacles: Tough Mudder’s Comprehensive Marketing Strategy

Tough Mudder Marketing

Tough Mudder MarketingTough Mudder, the company behind the international series of grueling obstacle courses, has enrolled more than a million challengers in its events. While the teamwork-oriented series has an immediate appeal to many demographics, the social media and internet marketing presence the business has built has driven its popularity to extraordinary heights.

With the emergence of competitors like the Warrior Dash and Spartan Race, as well as the original Tough Guy competition, the endurance race market has seen a rapid buildup of competition since 2010. But through a combination of brilliant content marketing, necessary exclusivity, philanthropy, and established internet business processes, Tough Mudder remains a formidable presence.

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Don’t Panic: What To Do When Readership Drops

Handle A Drop In Readership

Handle A Drop In ReadershipWhether you’re just starting a blog or have a widely read website, there may come a time when your readership drops. If new leads and loyal customers aren’t checking out your content as much as they once were, it’s time to make some changes.

“Change is the natural state of things, especially in the fast-moving world of content and social,” Matthew Turner, owner of marketing firm Boston Turner Group, says. “For many content creators and directors, finding the right mix of topics and information is one big science experiment.”

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Native Advertising: What It Is And What It Looks Like

Native Advertising Examples

Native Advertising Examples

Native advertising remains a confusing term for many marketers, making it more of a buzzword than an actual marketing tactic. According to Copyblogger, 49 percent of brands and advertisers don’t know or understand what native advertising is.

But as this marketing trend picks up momentum, you should be in the loop on how it works and what it may mean for the future of advertising. We’re here to help clear the air, and to start, we’ll define the term, show you examples of seamless native advertising and explain why each example works.

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Build Compelling Content Pages With These WordPress Plugins

WordPress Plugins

WordPress Plugins

Earlier this year we visited some of the essential WordPress plugins every publisher should use. But with thousands of add-ons available for your publishing platform, the features we selected were just the tip of the iceberg. This time around we’re taking a closer look at plugins that improve the layout and appearance of your site, making for a better front end experience.

With that in mind, note that these plugins don’t always make a visible difference, or at least not in the eye-catching way you might expect. Some are layout features, while others have an eye towards additional content. But without further ado, here are the WordPress plugins you should be using.

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Be A Better Content Creator: Get The Most Out Of Your Editorial Calendar

Get The Most Out Of Your Editorial Calendar

Get The Most Out Of Your Editorial CalendarAn editorial calendar is a vital piece of every content marketing strategy. It’s a tremendous time management tool, it provides a comprehensive view of your content offerings and direction, and it keeps your posts coming on a regular basis.

To wring the most value out of this editorial device, we asked two content strategists to help us identify the best ways to manage a content calendar and how to populate it with valuable, must-read content.

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