Shifting Content Trends To Embrace In 2015

Content Trends For 2015

As the end of 2014 draws near, content marketers everywhere are reviewing the past year’s strategies and making plans for next year. Content marketing is a rapidly evolving field, which means marketers have to be ready for shifting trends in…

Transparency In Marketing Also Applies To Snail Mail, AT&T

ATT Envelope 600X

AT&T is pretending to by my neighbor. My helpful neighbor, in fact, who is very much in tune with fluctuating telecom prices and packages. And as a helpful neighbor, friend, or perhaps even relative, AT&T was kind enough to let…

Brands Are Rolling Out Holiday Marketing And Social Is Key

Holiday Marketing

With stores gearing up for the holiday shopping season, marketing campaigns are in full swing. For most retail businesses, the season is a financial windfall, and there’s plenty of revenue for the taking. Shoppers are projected to spend an average…

Street Fight Summit Highlights: Hyperlocal Marketing And Publishing

Street Fight Summit 2014

From experimenting with hyperlocal publishing to bridging the gap between digital and real-world customers, this year’s Street Fight Summit covered a number of topics. The annual hyperlocal marketing and publishing conference, which took place in New York City on Nov 4, is the…

Are White Papers Dead?

Are White Papers Dead?

Content managers need to create a buffet of must-read pieces. They want to offer a smorgasbord of content that an audience can sample, savor and come back to for more. But on a buffet of blog posts, videos, and infographics,…

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