Will Programmatic Buying Complement Content Marketing?

Programmatic buying

If 2013 was the year of native advertising, Patrick Dolan of the Interactive Advertising Bureau (IAB) thinks 2014 will be all about advertisers crunching data to display ads based on personal behavior. So-called programmatic ad buying, like native advertising or…

What Newsweek’s Print Resurrection Means for Brands

newspaper stand

Jim Impoco, the new editor-in-chief of Newsweek, recently told The New York Times that the publication plans to resume printing weekly in 2014. According to Impoco, Newsweek will scrap an advertising focused digital model in favor of looking to subscriptions,…

Why PR and Content Marketing are Different but the Same

pr and content marketing

If your idea of public relations consists of press releases and helping sources get media interviews, you’re not that far off. “Fundamentally, being written about in an article or getting any kind of press attention does give you more credibility,…

Django Creator Adrian Holovaty On Turning Data Into Opportunity

Adrian Holovaty2

Chicago-based Web developer Adrian Holovaty is a polymath of sorts, though considerably more unassuming. A pioneer of journalism via computer programming, he was the founder of EveryBlock, an innovative site that offered neighborhood news, searchable crime data and local forums…

The Two Money Factors for Mobile Media: Location, Relevance

mobile

Media organizations are still tiptoeing into mobile—both on the content side and with their advertisers—searching for a way to grab eyeballs and monetize this fast-growing channel where traditional paywalls, display ads and stories don’t seem to be as sticky. To…

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