From Idea to Real Business


We have discussed becoming a publisher (sales) and reaching the intended public (marketing) for your new venture as an entrepreneurial journalist, and now it’s time to get down to the fun part: making your idea a real business entity.

Defining Your Market

Credit: Lee Russell, 1936


Rule number one in journalism and mass communication: know your audience. The business equivalent: know your market. Defining your market is interesting for an entrepreneurial journalist because, supposing that you’re launching a blog or magazine that will be ad…